FRANKLIN, CT –March 15, 2006– The Yankee Retail Company hit a milestone with its online marketing partner Google. Announcing the generation of its 1 millionth lead on March 15, The Yankee Retail Company reached its marketing goal through the Google AdWords service.

“This is a tremendous milestone and illustrates our explosive growth over the last 12 months” said Justin Potts, CEO of The Yankee Retail Company. “We’re pleased that customers have responded so positively to our portfolio of online retail stores.”

A leading online retailer of home products, The Yankee Retail Company operates separate retail websites in different venues within the home products market. The Yankee Retail Company is an authorized retailer offering luxury and mass market branded bedding, curtains and draperies, fabric, baby bedding, dinnerware, flatware, stemware, crystal, fountains, and wind chimes. The Yankee Retail Company offers luxury brands including Waterford Crystal, Wedgwood, Lenox, Riedel, Waverly, Nautica, Croscill, Thomasville, Water Wonders, BluWorld, Hunter Kenroy, Homedics, Reed & Barton, Oneida, and Wallace Silversmiths.

MEDIA CONTACTS
Justin Potts
justin@yankeeretail.com
860.642.7790 ext.102