Franklin, CT -- February 21, 2009 -- The Yankee Retail Company LLC is pleased to announce the launch of new Swarovski giftware and collectibles on its retail crystal and dinnerware ecommerce web site, The Crystal Company (http://www.crystal-co.com). With this introduction of new Swarovski crystal products, the Crystal Company expands its line of giftware and collectibles to better serve its customers with fine Swarovski crystal figurines, ornaments, statues, and crystal gifts from this leading home goods manufacturer.

"Swarovski is a world-renowned luxury brand that we're very proud to carry on our site," said Wendy Potts, Vice President of Product Management for the Yankee Retail Company, which operates the Crystal Company website. "With the launch of these new products, our customers can enjoy even more of Swarovski's finely crafted crystal collectibles."

Since its founding in 19th Century Austria, Swarovski crystal has been renowned the world over as the finest silver crystals in the world. With a wide range of collections, including the Lovlots, Kris Bears, Crystal Moments, and Swarovski Disney, Swarovski crystal collections all demonstrate the same craftsmanship and attention to detail that has been a hallmark of the Swarovski brand. Using the same formulas derived over a century ago by founder Daniel Swarovski, Swarovski crystals are some of the most popular luxury collectibles in the world. Swarovski silver crystal products show remarkable craftsmanship and quality, demonstrating the finest that Austrian crystal has to offer. Swarovsky crystal figurines, crystal ornaments, crystals and collectibles have been dazzling collectors for generations. See for yourself at http://www.crystal-co.com/swarovski-crystal-figurines.html.

About The Crystal Company

The Crystal Company is a leading online retailer of luxury stemware, dinnerware, flatware, silver and crystal products from such well known luxury and lifestyle brands as Wedgwood, Waterford Crystal, Lenox, Reidel and Reed & Barton. The Crystal Company features a wide variety of crystal glasses, place settings, chandeliers, and collectibles.

About The Yankee Retail Company

The Crystal Company is a division of The Yankee Retail Company, the leading online retailer of home products. The Yankee Retail Company operates a network of internet retail sites, with each one focused on a difference segment of the home product market. The Yankee Retail Company represent some of the world's leading life style and luxury home product brands including Waterford Crystal, Wedgwood, Lenox, Reidel, Waverly, Nautica, Croscill, Laura Ashley, Swarovski, Reed & Barton, and many more. Visit our stores online at http://www.yankeeretail.com to see our wide selection of luxury home products.