Laura Ashley was the first decorator brand in the United States to be accessible to the everyday consumer. Anyone could walk into a Laura Ashley retail store and create a beautiful, customized room in her home without having to rely on a decorator. Although common in Europe, this was a real breakthrough in the American market in the 1980’s and put Laura Ashley brand at the forefront of the trend to lifestyle marketing in home fashions.

This early and unique accessibility helped to establish the brand’s strong identity, and a steady flow of high quality, beautiful products has forged a strong consumer loyalty that ranks it among the top brands in consumer recognition to this day.

The beautiful patterns and colors that are signature to Laura Ashley give a sense of history and tradition yet, at the same time, they are updated continually to fit into today’s lifestyles. Laura Ashley designs continue to appeal to a broad audience of all ages, and have helped to make Laura Ashley a true destination brand wherever it is sold.