FRANKLIN, CT - January 26, 2007 – The Yankee Retail Company LLC announced the launch of The Curtains & Drapery Company (www.curtainscompany.com), a retail website offering an extensive selection of window treatments in contemporary, casual, and traditional styles. The website is The Yankee Retail’s new addition in the home products market place.

“The Curtains & Drapery Company is the perfect compliment to our current portfolio of home décor sites,” said Justin Potts, CEO of The Yankee Retail Company. “Given our tremendous success in the bedding market, it made strong business sense to expand our home product offering and launch a site targeted purely at the large window treatments market.”

The Curtains & Drapery Company, serves the window treatments market with an extensive selection of curtains, draperies, lace curtains, valances, and curtain hardware. The site features a selection of luxury home brands including Croscill, Heritage Lace, and Thomasville. The site’s unique “On Target” navigation technology allows users to search for window treatments by type, style, room, color, and length, ensuring the best shopping experience for the customer.

A leading online retailer of home products, The Yankee Retail Company operates separate retail websites in different venues within the home products market. The Yankee Retail Company is an authorized retailer offering luxury and mass market branded bedding, curtains and draperies, fabric, baby bedding, dinnerware, flatware, stemware, crystal, fountains, and wind chimes. The Yankee Retail Company offers luxury brands including Waterford Crystal, Wedgwood, Lenox, Riedel, Waverly, Nautica, Croscill, Thomasville, Water Wonders, BluWorld, Hunter Kenroy, Homedics, Reed & Barton, Oneida, and Wallace Silversmiths.

MEDIA CONTACTS
Justin Potts
justin@yankeeretail.com
860.642.7790 ext.102